When I worked full time as a Marketing Communications Specialist for an engineering firm in Pennsylvania, my boss was one of the brightest minds in corporate communications. Under his tutelage, and combining my education and work history, I became a corporate identity master. I could brand anything with ease using any and every tool you could imagine, and probably a bunch you’d never think of.

So why is it that I, a master brander and professional writer, am completely bamboozled when it comes to branding myself using social media platforms? Is it one of those cases where the artist can paint everything but an accurate self-portrait because she can’t see the beauty in herself?


I can see myself for what I am, including the plethora of flaws.

I’m like the millions of other authors out there who don’t get the whole platform thing. But maybe I should say didn’t get the whole platform thing. I’m learning.

Thank you Kristen Lamb for your tireless efforts. I’ve recently read both her books, and I have to say I’m motivated to get out there in the ether and build a successful platform. And I believe it will work because of the strategies suggested in her books. Check out Are You There Blog? It’s Me, Writer, and We Are Not Alone: The Writer’s Guide to Social Media. Worth their weights in platinum.


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