By now you’ve seen my new brand. I couldn’t be happier with it, and I hope you like it.
But that’s not the only change around here.
I’ve updated my “About the Author” page. If you click the link or navigate to it through the menus, you’ll find new information. And some bonus material.
If you’re wondering why this post is so short, there’s a good reason. Another change. I’m moving my post day to Friday, so I’ll check back in with you then.
In the meantime, you should know that I’m changing my Facebook strategy. You can find these posts, now thematically organized, at my Facebook author page, or duplicated on Twitter and Google+ accounts.
These new themes are as follows:
Monday — Movie Star Monday (a pic of the day featuring everyone’s favorite romantic leads)
Tuesday — Teaser Tuesday (a short excerpt from something I’m writing or something I’m reading)
Wednesday — Wednesday Words (a random–and hopefully interesting–word, defined and discussed)
Thursday — Thoughtful Thursday (it’s like The Big Bang Theory’s “Anything Can Happen Thursday” — who knows what we’ll cover)
Friday — Friday Blog Feature (my weekly blog post)
Also, if you’re interested in being the first to know what’s going on in my writing career, or just in getting to know me and some of my staunchest supporters, message me and join my Facebook group: Staci Troilo’s Novel Idea.
So today’s the day… my new brand reveal! A lot of time and thought went into this, and I have to give thanks and props to Casey Cowan at Oghma Creative Media for working with me on this until we had an identity that suited me and my work.
I’m a multi-genre author, so having just one brand is tricky. I needed something mysterious, because I’m a mystery author. But I also needed something that said “mainstream fiction” but included an element of suspense. Finally, I needed something that reflected my romance writing.
Because most of what I write is set in areas with water, we thought the lake scene would meet my needs. The coloring was played with until we had the right combination of sultry, cryptic, and dark. And finally, we came up with a tagline that works across genres and encapsulates all the fiction I write: Secrets. Shadows. Seduction.
I hope you find the brand as fresh and exciting as I do. Check out my new Twitter and Facebook looks, too.
And once again, thank you Casey for a job brilliantly done.
It’s that time of year again. I spent Thursday, Friday, and Saturday in Eureka Springs, Arkansas at the Ozark Creative Writers Conference. For forty-six years, they’ve been bringing in experts in the industry, and this year was no exception.
Dusty Richards
Thursday evening began with prolific western writer Dusty Richards holding an informal meet-and-greet. Many attendants gathered for two hours, introducing themselves and talking about their writing journeys. Later was open-mic night, where writers snacked on hors d’oeuvers and had the opportunity to read a few pages of their work to a captive and encouraging audience: their peers.
Beth Bartlett
Friday was a full day. After opening remarks by Beth Bartlett, this year’s OCW president, writers had the opportunity to attend one of two sessions. Writer and editor Margo Dill covered the children’s market while blogger and publisher Dan Case of AWOC Publishing discussed blogging.
Dan Case
I attended the blogging session, and plenty of great information was addressed. Mr. Case covered the five elements of good blog posts (headlines, hooks, word count, photos, and conclusions) and emphasized that above all else, content is key. He offered examples, answered questions, and proffered advice for the blogging writer, novice to expert. He also suggested some resources for blogging and obtaining stock photos.
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Pat Carr
After the break, author and teacher Pat Carr covered writing love scenes. (Not sex scenes. Love scenes.) She discussed the twelve steps of intimacy and the importance of them occurring in order, followed by the five scenes that must be present in a novel or short story. When these scenes (meeting, conflict, admiration, affection, and climatic resolution) are written with proper pace, flow, and order, the story will be a success. She also offered ten scene descriptors that will enrich the setting, and therefore the story itself. The session concluded with a writing exercise, and some writers were brave enough to share their efforts. Their results, using techniques learned in session, were amazing, and covered romantic love, love between family members, and even love of special pets.
Dianna Graveman
After lunch, there were again two sessions to choose from. Travel and western writer Johnny D. Boggs hosted a talk while marketing specialist Dianna Graveman of 2 Rivers Communications talked about public speaking and social media. I attended Ms. Graveman’s session and learned so much. She stressed that writers are business people and need to approach their careers that way. Providing value and being sought after is far more effective than the hard sell. She offered several options where writers could seek out public speaking engagements, from historical societies to continuing education programs. She also addressed several social media opportunities to garner speaking engagements, and offered invaluable tips on how to promote speaking events (reminding us that promotion should occur before, during, and after the engagement for full exposure).
Susan Swartwout
After a quick break, Susan Swartwout, publisher at Southeast Missouri State University Press, gave a presentation on queries and rejections. She discussed the twelve items agents and editors look for in a query letter (everything from the hook to the marketing plan) and then moved on to the reasons for rejections. She offered twenty-one reasons why writers might be turned down, some being the writer’s responsibility (bad writing or not following guidelines) and some boiling down to fate (publisher maxed out on that topic or the printing schedule is booked). Dr. Swartwout’s talk was peppered with examples and she offered great advice.
The day ended with a presentation by Peggy Vining. Ms. Vining has been attending the OCW Conference since it began, and in 2003 was appointed Arkansas Poet Laureate by then Governor Mike Huckabee. Ms. Vining shared her love of poetry with the writers in her session. She believes it’s important to spread the love of words and form throughout the community.
Later that evening, Dusty Richards assumed a role he’s well known for. He served as the auctioneer at the first ever OCW Auction, where a good time was had by all.
Jim Donovan
Saturday began with keynote speaker, literary agent Jim Donovan, discussing a writer’s path to publication. He said a crucial question writers should be asking (but almost never do) is: How do I become a better writer? And he proceeded to answer that question with some great advice. Mr. Donovan gave six important steps which will help writers improve their craft:
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Read as a reader, to absorb what works in that genre.
Read as a writer, and focus on specific elements (character, dialogue, pace, action, plot, setting).
Read writing books to learn rules and technique.
Write regularly.
Join a good critique group.
Revise, revise, revise.
He then discussed query letters and what agents and editors want in a manuscript. He ended his talk with a Q&A session.
Pat Carr
After a break, writers were again given the option of two sessions. Writer and self-publishing guru Velda Brotherton held a workshop on preparing a document for Kindle while Pat Carr covered short story writing. As I am lucky enough to regularly benefit from Ms. Brotherton’s expertise (I’m a member of Northwest Arkansas Writers, a critique group run by Ms. Brotherton and Mr. Richards), I made the difficult decision and attended the short story session. Again Ms. Carr offered great advice. She said it is paramount to make a reader care about the characters, and gave five ways to make sure that readers care. Writers must show that the character:
cares about others.
is capable of love.
is in jeopardy or danger.
is doomed (but cannot whine about his fate).
is vulnerable in some way.
She talked about the use of actions, emotions, dialogue, and scene descriptors, then ended with a writing exercise: write one scene resulting in an epiphany, portraying a strong emotion. It was a great exercise, and she seemed pleased with the results.
Kevin Brockmeier
After lunch, keynote speaker and noted author Kevin Brockmeier shared three excerpts of his acclaimed works (there’s nothing like hearing an author read his own work, when you know the inflections and emotions are as the writer intended), then he answered questions. He talked about his writing process, discussed his characters and the messages he explores in his work, and offered a list of books and authors he loves to read.
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Margo Dill, Jim Donovan, Lonnie Whitaker, Susan Swartwout
There was a quick break, and then I had to make a difficult choice again. Ms. Graveman gave a talk on freelance editing, which I desperately wanted to attend, but opposite her was the editors’ panel. I couldn’t walk away from a chance to pick the brains of not one, but seven, experts in the field.
Lou Turner, Dan Case, Delois McGrew
The panel consisted of publishers Lou Turner, Susan Swartwout, and Dan Case; editors Delois McGrew, Margo Dill, and Lonnie Whitaker; and agent Jim Donovan. Questions covered several topics, from contract language to editing rates. All too soon the session was over. I’m sure we could have peppered them for information all day.
The conference “proper” ended with a toot-your-own-horn segment, where people could talk about their achievements. It seems every year people have more to celebrate, so we must all be improving. That’s just proof that the conference was again a success.
That evening was the concluding dinner and awards banquet. I’ll be posting my awards soon on my Awards link, or you can check out all the winners on the OCW site. So many talented writers were acknowledged that evening, and we had a lot of fun. This year, I met up with old friends, made new friends, and learned a lot. I can’t wait until next year when I can do it all again! Hope to see some of you there.
This weekend marked the return of one of my favorite annual events… and of course I don’t mean the loss of an hour of sleep. One look at the bags under my eyes and you would know that’s not something I yearn for. Nope, Saturday was Northwest Arkansas Writers’ Annual Writers Workshop. I anticipate this event for a number of reasons:
It’s yet another chance to hang out with my friends.
I get to network with writers and other professionals in the industry.
Information is always presented in a fun and low key way.
It’s the only conference I know of that’s completely free to attend.
This year was no exception. I sat with my two partners in crime (one of whom was actually mistaken for my sister, which is hilarious because she’s a blonde with blue eyes and I’m brunette and brown) and we met some really nice people. We also heard some great information, the highlights of which I’m going to pass along to you here.
There’s a group of five women in the NWA Writers Group who call themselves The Sisterhood of the Traveling Pen. Unfortunately one of them, Claire Croxton, was sick and couldn’t attend (however we’ve been promised a blog post from her regarding getting book reviews). The other four put on an excellent presentation.
Pamela Foster began the day discussing sense of place. Frequent readers of my blog might recognize Pam’s ability to set a mood—she’s guest posted for me before. Her ability to construct a scene is second to none. She defines a sense of place as nothing more—and nothing less—than the world you create for your characters and all the methods through which they experience it. It is not and cannot be separate from point of view and internalization, because it is through point of view and internalization that the character shows the reader the world.
She then introduced another “sister,” Ruth Burkett Weeks. Ruth discussed document formatting. It’s a standard assumption in the industry that if a writer is sloppy with formatting, she’ll be sloppy with writing, so she spent a few minutes covering industry standards. Then she pulled out the big guns—Ruth is all about the bling. There’s no point in writing if you’re going to be boring. She likes words that sizzle and pop. She gave us a long list of lazy words to avoid and examples of ways to avoid their usage and strengthen those passages. She ended her presentation with a word of advice about the glitz—a little will make your work shimmer; a lot will make it bruise. Avoid purple prose.
That brought Jan Morrill to the podium. You might recognize Jan from a recent guest post she did here utilizing a strategy she actually discussed at length at the conference. Jan discussed ways to get to know your characters and make them memorable. She covered interviewing them, having them describe artwork in their voice, writing a scene over from a different character’s point of view, and writing a letter from one character to another. Jan gave us examples of the strategies she used from her published book and her work in progress and then gave us time to work on our own character interview. Many people learned new things about their characters.
Jan introduced Linda Apple, who is referred to as the Mama of the group. Linda covered reasons why writers don’t write and offered solutions to their problems. She really nailed them all, too—editing as you go, having no ideas, feeling drained, spending time on other writing activities, sabotaging yourself, managing your time ineffectively… And like a true mama, she had excellent advice for conquering all of the issues. She left us with a poignant thought: There’s only one guarantee in writing… if you don’t write anything, you’ll never be published.
If you get a chance to hear the Sisters speak, I highly recommend it. I just took a six week course they taught at the Fayetteville Public Library, and they did a phenomenal job. You won’t be disappointed.
After lunch, one of the founding members of NWA Writers took her turn offering some advice. Velda Brotherton talked to us about promotion efforts. Contrary to what many writers think/wish/hope, promotion doesn’t start after the contract is signed or the book is published. In fact, you may not get the contract if you haven’t started connecting with readers long before your book is even written. The first thing an agent or editor will do is Google you, and if your name doesn’t pop up, your novel won’t get picked up. Velda strongly recommended having a presence on Facebook, Google+, and Pinterest, in addition to a webpage and a blog. Her research shows that Google+ may overtake Facebook in the not too distant future, because Google+ allows you to choose who views your content where Facebook decides for you. Above all else, she stressed that a social media presence is about connecting with readers, not about hawking your books. We’re here to make friends and help people, not scare them away by being nuisances.
The afternoon ended with the other co-founder, Dusty Richards, giving us a writing tutorial. It was twice as nice because he used many examples from his own books. He covered everything from the importance of writing short stories as well as novels to how sequels must stand on their own as well as in their place in their series. Dusty is an expert storyteller, and he engaged the audience from the first piece of advice to bidding us farewell. He already has the room reserved for next year’s conference (March 8, 2014) and I know I’ll be attending. I hope I’ll see some of you there. Like I said, it’s a great day to hang out with your friends, network with people in the industry, and learn valuable information. Mark your calendars now so you don’t forget!
Last Monday I wrote a post regarding the importance of writers, particularly aspiring writers, building a strong media presence. I thought this week would be a good time to review Chuck Sambuchino’s new book, Create Your Writer Platform: The Key to Building an Audience, Selling More Books, and Finding Success as an Author. An overview of this book is the perfect complement to last week’s post, as its content covers this very concept in great detail.
Create Your Writer Platform is broken down into three helpful sections. The first section of the book deals with what exactly a platform is and why writers need one. He covers twelve core principles of successful platforms and points out the importance of finding and honing your niche. He ends that section by devoting a special segment to fiction and memoir writers, and explaining the whys and hows of platforming for their particular genres.
The second section of Sambuchino’s book contains vital information regarding the mechanics of platforms. He introduces the many different options available to writers, and then delves into each in greater detail. Topics covered include websites, blogs, newsletters, articles and columns, public speaking, social media (Twitter, Facebook and more), and what he calls four side doors to platform (four shorter paths that may help you circumvent the traditional routes, but are risky and aren’t necessarily any easier).
The third section of Create Your Writer Platform offers twelve case studies from authors in various genres who have built successful platforms. Sambuchino shows the different and successful paths these authors have taken in building their platforms from the ground up. There are lengthy interviews with probing questions and informative tips from non-fiction, fiction, memoir, and inspirational writers.
In addition to the wealth of technical information Sambuchino provides throughout the book, he went one step further. Sprinkled throughout the text are quotes from various experts in the publishing industry—opinions which are extremely valuable regarding author platforms. This book offers the perfect combination of author knowledge and expert contribution.
In short, I highly recommend Chuck Sambuchino’s Create Your Writer Platform: The Key to Building an Audience, Selling More Books, and Finding Success as an Author to any writers with questions regarding platforming, branding, or social media presence. This book is a must-have reference for an author’s bookshelf.
Many writers are stuck in the past. Maybe not as far back as Mother Goose, but back in the days where all we had to do was write good content—okay, great content—the rest would take care of itself. But let’s not kid ourselves. The rest didn’t take care of itself. Publishing companies had scores of people to market our manuscripts for us while we did the occasional book signing and then sat down to work on our sequel. Publishing houses have had to change with the times, however. Where there used to be dozens of publishers, now there are just a handful. Just last year we were all talking about “The Big Six” in the industry. Now there are just five. As publishers merged with one another and revamped their processes, many editors became swamped with manuscripts to review and many marketers found themselves overwhelmed by their workload. That meant that virtually no manuscripts were accepted without an agent, fewer manuscripts got published each year, and those that did required the author to do some of the marketing work. If an editor was on the fence about a project, a strong criterion for decision-making was to see if the author had a viable marketing platform. So why are we authors so resistant when we can see that’s the new path?
Well, like Ross said to Rachel when she asked him how things were with the girl from the Xerox place, “Nobody likes change.”
Why is change so bad? Think of all the times in your life that something changed. Not something you were looking forward to, like a wedding or a birth (although those can be challenging events as well as joyous ones), but something you were dreading.
A new school.
A job change.
Moving.
Sure, those things can be intimidating, but I bet none of them were as bad as you anticipated. And once you accepted your fate (cue dramatic music…duh, duh, duh!) and embraced your new role, things probably got pretty good.
So, as a writer, what can you do to embrace your platforming efforts? Let’s look at that wonderful nursery rhyme above for some ideas.
Blog.
Find what you’re passionate about and write regularly about it. “Blog” actually stands for “Web Log” and if you’re writing regularly about your topic, you’re cataloguing that topic for your readers. To paraphrase James Earl Jones, If you write it, they will come.
Facebook
Many of you probably have a profile page on Facebook to keep up with friends and family. Did you know you can create a professional “Author” page to market your book(s)? Most of you probably do know that. If you do, get on there and interact once and a while. It’s not just for posting and leaving. And for those of you who didn’t know, check it out. It’s a great place to meet your fans.
Twitter
Twitter is tricky, because your account has the potential to grow faster in Twitter than in any other social media outlet. The problem is, it’s hard to say anything meaningful in 140 characters or less, especially when some of your message is taken up by hash tags to get your message seen by particular groups of people. (But I am a strong proponent of hash tags [this mark -#- followed by a word or phrase without spaces] because they filter your message to people following anything with a particular hash tag, and help you make contacts in those groups.) Still, I recommend Twitter, because it’s fast and it’s vast.
Pinterest
Many people don’t realize this, but Pinterest can be a useful marketing tool. Just create a board for your published works and your works in progress. Include people, places and things that occur in your books. Just make sure you don’t use any photos that you don’t own the copyright to or have the owner’s permission to use.
LinkedIn
LinkedIn is the most professional of all the media listed, but it’s still a great resource. You can make a lot of contacts and network with people in the industry. Post your credentials, get endorsements, and even have your blog posts appear on your profile. There are also several discussion groups and forums to join that discuss writing, editing, and publishing topics. Don’t discount this option just because it’s a “professional” site.
Public Speaking
Public speaking isn’t for the faint of heart, and can be hard to break into, but it’s a great way to make a name for yourself. Start by volunteering your time at libraries, schools, or local groups who have interests that coincide with the topics that your novels cover. Before long, you’ll be comfortable in front of groups and you’ll have built a name for yourself as a public speaker so that people are requesting you and you can start charging for your time.
Other Media
There are several other media that you can use to generate brand awareness. Pick one or two and devote your time do doing these well. Once you have established followers, you can maybe branch out to another. Try to learn all the intricate details of the media you choose, not just the barest essentials. The better you are at what you choose, the more you can effectively interact. And the more you interact, the more loyal followers you’ll get.
In the end, isn’t that what we all really want? Relationships with our readers? A loyal fan base who is interested in our content, wants to buy our books, and tells others about us? Be genuine with your readers. Interact with them, don’t talk at them, and it will happen.
No one wants to be a Contrary Mary. We should all aspire to Go with Flo. (That’s probably not what that meant, huh? Still, it’ll stick with ya!)
I spent the weekend in Eureka Springs, Arkansas learning about writing, publishing, and platforming at a fabulous writers conference put on by Ozark Creative Writers. This was their forty-fifth annual conference, and while it was my first time in attendance, I can’t imagine they’d ever put on a better one.
Thursday evening began with President Dusty Richards hosting an informal discussion group welcoming everyone and discussing different writers’ journeys from novice to published author. Later, a reception was held and writers had the opportunity to read a few pages of their work to their peers.
Friday was a full day. After opening remarks, keynote speaker Cherry Weiner addressed the group. Ms. Weiner lives in New Jersey and is an agent who works closely with the Big Six publishing houses in New York. Rather than giving a prepared speech, she immediately opened the floor for questions, and boy did we have them. We learned about query structures (everyone has a format, but a general rule to follow is one page, four paragraphs: first is the genre, word count, and if it’s a single title or series; second is the storyline; third is any publishing credits; fourth is a thank you, followed by a request for instructions on how to submit if interested). We learned that the Big Six will only give an author six weeks on the shelves, and if the book doesn’t sell it gets pulled. That means an author must market. We learned that these days, series are preferable to single titles because it means that the author will have more books coming along. We learned that formal prose is likely too stiff, but that doesn’t excuse poor grammar and excessive colloquialisms. Manuscripts still need to be polished when they are submitted, because editors aren’t going to “edit” anymore. In short, we learned a lot.
After the break, Susan Swartwout from Southeast Missouri University Press talked about hooks in first lines and first pages. In addition to all writing needing to be tight and full of action, there are certain rules that will improve first page hooks.
Avoid starting with dialogue. There’s too much mystery when readers don’t know the characters. They don’t know who’s speaking.
Avoid straight description for too long. It will bore the readers.
Start with an action or a compelling statement and then fulfill the promise. If you start with something exciting or an interesting statement but the action isn’t resolved or the statement isn’t explained, you’ll lose the reader’s attention.
Think short and simple. Don’t begin with word play puzzles. The reader isn’t vested yet, so he or she won’t care enough to try to figure it out.
Don’t try to write the hook first thing. Just write; then edit and make a great hook.
After lunch, Johnny Boggs spoke about the YA market. Mr. Boggs has successfully written for adults and teens, and he offered tips for writing for a younger audience.
Girls will read about either gender, boys are really only interested in male protagonists.
A great hook is essential.
Language needs to be about two years older than the protagonist.
Kids are more sophisticated than we were; be age appropriate.
The missing parent is a typical plot device; it lets the kids be the heroes. They need to face life alone in some way.
Nothing is off limits anymore. Death, abuse, drugs, sex, violence, profanity… if it’s handled in an age-appropriate way, it can be written about.
After a quick break, Ms. Weiner returned with New York editor Daniela Rapp to do a “single page book buy.” Authors submitted one page of their WIPs and the agent and editor listened to them and offered comments, sometimes even saying they’d like to talk to the writer further after the session. This was by far the most helpful session, as we all got to see and hear firsthand what agents and editors look for in manuscripts, and what they reject.
We ended the day with the choice of attending a session by Poet Laureate Peggy Vinning or CEO of 2 Rivers Communications Dianna Graveman. I attended the session with Ms. Graveman to learn more about platform building. As expected from a social marketing guru, she spoke fast and covered a lot. While she did mention the usual Twitter and Facebook topics that social media experts have to cover, she also delved into blog tours, speaking gigs, Goodreads, eventbrite and speakerfile. I had explored the first three briefly on my own, but I had never even heard of eventbrite and speakerfile. The customization options of the two were quite impressive and worth exploring.
Saturday began with Ms. Rapp discussing what kinds of things she looks for when deciding what to publish. She says it’s more than just a quality judgment, books should come to her polished and ready and must meet three criteria: They must tell a story. She must love at least one character. They must be different in some way from every other story. If they pass those tests, the author should keep these seven points in mind:
Research the industry – Know what’s going on and what’s changing.
Research the market – Know the genre.
Don’t be motivated by money or fame – Most authors don’t ever make a living writing.
Marketing isn’t a necessary evil; it’s the way books are sold today – You have to do it today if you want to sell books tomorrow.
Getting published takes time – Contract to shelf can take two years. Be patient.
Writing is a career, not a one-off – Know what other projects you have coming up and be working on them so you have something else to pitch.
Be an expert in your area – Research you genre, the authors in your genre, the time period in which your books are set…
After a break, Susan Swartwout discussed contracts. She recommended getting an agent, because an agent’s job is to get a writer the best deal possible, and an agent will understand the contract better than even a lawyer, and certainly better than the writer. Even so, she brought along a sample contract and pointed out some key areas of note. One thing that isn’t usually in contracts is cover control. Try to get some say over the cover design (at least veto rights), as that can make or break a novel. Also check that the copyright is in your name, not the publisher’s. And lastly, confirm who has international rights and film rights. Those are things agents can negotiate for you.
After lunch, Dianna Graveman hosted a session on selling an author’s work. Running concurrently was a session by the Board. Lou Turner, Dusty Richards, Beth Bartlett and Johnny Boggs took questions from the audience and discussed their careers. We got some valuable information about how to query a small press (and how not to nag them afterward), how to write dialogue and internalization using different voices and how to tag (also how not to tag), and how joining online organizations and being a good “netizen” can help drive up book sales. Listening to four such accomplished professionals was an honor.
The next session was by Ms. Weiner and Ms. Rapp. They put on a little skit showing how a manuscript goes from agent to editor to publication. This section was full of valuable information regarding timeframes, agent and editor roles, and publishing house functions. I now understand why it can take two years for a book to hit the shelves. I still don’t like it, but I get it. The manuscript goes through so many hands and so many revisions, plus cover design, marketing and sales… Not to mention, it’s not the only one they’re working on. It’s daunting. No wonder the publishers want our patience and our help promoting. We are our number one cheerleaders.
The conference “proper” ended with a toot-your-own-horn segment, where people could talk about their successes. There are a lot of successful people there. I hope to join the ranks soon.
I missed the awards banquet; I had to get back to town. A friend emailed me that I took second place in one of the writing contests and I won the Cherry Weiner raffle (for her to look at and critique some of my work), but I won’t believe any of it until I actually see it for myself. I mean, my first conference and to take second place in a contest and win a raffle! That’s too good to be true. Plus I picked up an anthology while I was there that I was published in, and I have a blurb on the back cover (Bigfoot Confidential – High Hill Press). If that’s not a great first conference, I don’t know what is. I can’t wait until next year’s! Hope to see some of you there.
I follow a lot of writers’ blogs looking for advice and inspiration. I correspond with quite a few of them, too. I’ve found that there are some writers out there who are genuinely interested in helping others improve their craft. Jeff Goins is one of them. Most recently I responded to a post by Jeff on his blog (http://tribewriters.com) about what platforms are and how to build them. I’ll give you an excerpt from my email to him:
If I build it, will they come?
“I’m tribe-less, Jeff. I’ve created my platform, but I think James Earl Jones was wrong. You can build it, but that doesn’t mean they’ll come.”
Jeff didn’t pull any punches. Here’s an excerpt from his reply:
“You’re right. You need more than a cornfield in Iowa.”
Jeff claims that none of us is tribe-less. It’s simply a matter of finding our tribe and then having the courage to lead them. That’s a two-fold process, isn’t it?
I’m working on finding my tribe. That’s what I’m building here. Nick Thacker (http://livehacked.com) calls this my home base. That’s a good analogy. I’d like people to be comfortable here, touch base and branch off to other tabs then come back again to this one. But honestly, I don’t care what the terminology is. Call my viewers a tribe, call my page a home base. Call me an alien and my blog my home planet. It doesn’t much matter to me as long as certain core principles are met. Are we connecting? Are we exchanging ideas? Are you learning from me? I used to be an English professor; I think I have some wisdom to impart. I just need to reach people (or my tribe) and connect with them.
The second thing I need to do is lead. I can do that. I did that when I taught, I can do it again. But it was so much easier then. I had the benefit of eye contact with which to build a rapport with my students. And, frankly, I started in a position of authority. The college told the students I was the subject matter expert, and in that room, I was. On the Internet, I’m competing with millions if not billions of other people for attention. Why would anyone listen to my voice?
Because no one sounds quite like me.
I can’t promise you that I have all the answers. I can’t promise I even know all the questions. I’ve learned a lot. I learn more every day, and I’m happy to share it with all of you. It’s going to be fun working on all of this together. Your challenge today: update your home base. Reach out to your tribe. You’re already on the Internet. Go on… talk to them. They’re waiting for you.
All writers have a constant and un-ending supply of ideas at their fingertips, just waiting to burst forth onto the page, right? Wrong. Sometimes we come up with complete blanks (you’ve heard of writer’s block, right?) and then we have to push on through, or rely on a friend to bail us out. This week, I’m still recovering from Labor Day picnicking with my family. But I am lucky enough to have friends to bail me out.
Enter Pamela Foster. I’ve known Pam for about two years, and not only is she a great go-to resource for me in all things writing, she’s a talented author who happens to have a handle on platform-building as well. So without further ado, I give you Pamela Foster’s take on platforming.
I’m told all writers need platforms these days, a way to get noticed in a world-wide crowd of individuals selling, more or less, the same thing we’re hawking–entertainment and escape. My good friend, Linda Apple, uses the image of a field of sunflowers, one especially long-stemmed flower growing up into the blue sky, waving its sunny face above the other beautiful yellow blooms. A platform lifts us up so we are noticed. Now if our writing isn’t spectacular, folks are going to quickly look for another sunny face, but without the platform, no matter how good our writing, we’ll not be read, never get the chance to show how good we are.
The word platform conjures a different image in my redneck head. I see a couple guys in camouflage gear hunkered down on a rickety mess in a gnarled tree, sipping booze and staring at a saltlick.
Nonetheless, I understand the need to be noticed in the crowd.
The trick to building any solid base is to build it with similar planks. My first book, Redneck Goddess, is set in rural Georgia and my second, Bigfoot Blues, takes place in northern California. Redneck Goddess is about a southern gal who falls in love with a Latin aristocrat and brings him home to her little bitty town. The novel uses humor to poke and prod at the subject of racism and intolerance and don’t think all that intolerance came from her side of the family either. So, while the book takes a hard look at a serious matter, it does so with a lot of fun and acceptance and understanding of both cultures. Southern redneck and Latin aristocrat.
My second novel, Bigfoot Blues, is due out in October. There’s humor in the quirky world of Samantha Jean, the daughter of a Bigfoot hunter, but the book is more layered, more complex than Redneck Goddess. And it’s set in the Pacific Northwest, not the American south.
So, my dilemma is to find a way to build a platform with two such different novels. I need to identify the common denominator in Redneck Goddess and Bigfoot Blues. Wonderful prose and fine plotting are, evidently, NOT strong enough planks for the job. Picture a metaphorical tree-blind constructed of the mismatched elements of quirky humor, love of wilderness, and joy in life’s small moments. Imagine that platform nailed together with the binding love of a dysfunctional family. Can you see that cockeyed ledge in the trees? The wide gaps between the planks? The way a pencil rolls from one end to the other like a stray thought? Do you have this image in your mind?
Now, picture Bigfoot hunkered up there, a wide and benevolent smile on his shaggy face.
It’s no waving sunflower, but it’s the best I can do.
I recently read a post called “eBooks and the Personal Library” (http://scholarlykitchen.sspnet.org/2012/08/20/e-books-and-the-personal-library/ ) by Joseph Esposito in which he posits that the day of the personal library is falling by the wayside. He came to that conclusion during a move in which he parted with many books rather than paying for the shipping cost. I, too, have been there. I’ve moved from Pennsylvania to Ohio, to Michigan, back to Ohio, and to Arkansas, and every time my physical library has taken a hit. I’ve built it up in each new residence only to have it reduced in the subsequent move. It is currently the smallest it has ever been, and it’s being replaced by eBooks. It’s a trend that I’m not completely in love with— there’s something about the feel and smell of paper that will always comfort me— but it is convenient and it’s here to stay.
Something Esposito said stuck with me, though. He said that we can’t tell what kind of person someone is by seeing what book is on their table because books aren’t there anymore. We need to see what is in their GoodReads or LibraryThing accounts. That statement really gave me pause.
Maybe I’m just a cynic. Maybe it’s the overprotective mom coming out in me. Maybe I need to stop watching the evening news. But I have a difficult time believing in the sincerity of online profiles, even ones as innocuous as “what I like to read” accounts. I think the only way to really get to know a person is to get to know them personally. If you meet them face-to-face and see for a fact that they are reading A Tale of Two Cities, then it’s highly likely that they are reading it. If they just say they’re reading it on their online profiles, it’s hard to take them at their word. They may be reading it now, but they may have read it years earlier and are secretly reading something they’re too embarrassed to admit to, or even nothing at all. How many authors out there are willing to write to the world that they are reading books that are getting bashed by the media or books whose content would get them looked down upon by friends or associates? Yes, there are people who will be honest about what they read and who they are, but there will also be people who won’t; people who list literary novels in their libraries and spend evenings snuggled up with beach reads (or worse). Furthermore, often authors are asked to review books outside their areas of interest for fellow authors. You could see five star reviews of sci-fi books on author pages who really only read and definitely only write historical westerns. That’s akin to false advertising. The booklist profiles really can’t be trusted as viable sources of information about the readers.
I know in this day of advanced technology we all are just a keystroke away from corresponding with almost anyone around the globe. It’s an exciting and fascinating time. But I just don’t think I can safely say I can make judgment calls on strangers based on booklists, or any online profiles. I guess I just miss the days when I could shake someone’s hand and look them in the eye. Barring that ability, I’m not going to use booklists as a screening tool. I’ll turn to social media avenues (see that word social in there?) to try and determine what kind of people they are. Blog comments, Twitter posts, Facebook presence, WANAtribe… these are the tools I use to interact with people online (huh, interact, another keyword there).
I feel the pain of Mr. Esposito’s loss. I miss my books, too, and I miss the days of libraries and big bookstores and snuggling up with an actual words-on-paper book. He has a fantastic blog (http://scholarlykitchen.sspnet.org/) that I urge you all to visit. But I wish him, and everyone, success at screening booklists when getting to know people online. I’ll stick to actual communications instead.
But that’s not the only change around here.
I’m told all writers need platforms these days, a way to get noticed in a world-wide crowd of individuals selling, more or less, the same thing we’re hawking–entertainment and escape. My good friend, Linda Apple, uses the image of a field of sunflowers, one especially long-stemmed flower growing up into the blue sky, waving its sunny face above the other beautiful yellow blooms. A platform lifts us up so we are noticed. Now if our writing isn’t spectacular, folks are going to quickly look for another sunny face, but without the platform, no matter how good our writing, we’ll not be read, never get the chance to show how good we are.
The trick to building any solid base is to build it with similar planks. My first book, Redneck Goddess, is set in rural Georgia and my second, Bigfoot Blues, takes place in northern California. Redneck Goddess is about a southern gal who falls in love with a Latin aristocrat and brings him home to her little bitty town. The novel uses humor to poke and prod at the subject of racism and intolerance and don’t think all that intolerance came from her side of the family either. So, while the book takes a hard look at a serious matter, it does so with a lot of fun and acceptance and understanding of both cultures. Southern redneck and Latin aristocrat.
My second novel, Bigfoot Blues, is due out in October. There’s humor in the quirky world of Samantha Jean, the daughter of a Bigfoot hunter, but the book is more layered, more complex than Redneck Goddess. And it’s set in the Pacific Northwest, not the American south.