By now you’ve seen my new brand. I couldn’t be happier with it, and I hope you like it.

changeBut that’s not the only change around here.

I’ve updated my “About the Author” page. If you click the link or navigate to it through the menus, you’ll find new information. And some bonus material.

If you’re wondering why this post is so short, there’s a good reason. Another change. I’m moving my post day to Friday, so I’ll check back in with you then.

In the meantime, you should know that I’m changing my Facebook strategy. You can find these posts, now thematically organized, at my Facebook author page, or duplicated on Twitter and Google+ accounts.

These new themes are as follows:

Monday — Movie Star Monday (a pic of the day featuring everyone’s favorite romantic leads)
Tuesday — Teaser Tuesday (a short excerpt from something I’m writing or something I’m reading)
Wednesday — Wednesday Words (a random–and hopefully interesting–word, defined and discussed)
Thursday — Thoughtful Thursday (it’s like The Big Bang Theory’s “Anything Can Happen Thursday” — who knows what we’ll cover)
Friday — Friday Blog Feature (my weekly blog post)

Also, if you’re interested in being the first to know what’s going on in my writing career, or just in getting to know me and some of my staunchest supporters, message me and join my Facebook group: Staci Troilo’s Novel Idea.

See you Friday!

editingIf you’re a frequent visitor to this blog, then you know I’m a writer, and occasionally I try to pass on bits of advice to help other writers in their craft. Sometimes it’s in the form of a story from my personal life, other times it’s just a straight up blog post with information.

Today is going to be a little different.

Before I continue, ask yourself the following questions:

  1. Do you consider yourself a writer?
  2. Have you begun shipping your work yet?
  3. Do you know how to write and edit effectively?
  4. Do you have a plan in place to get constructive feedback on your work?
  5. Do you know what steps to take to have a successful launch?
  6. Have you begun to define yourself as a brand?
  7. Are you working on a platform so you’re more marketable?
  8. Is your platform strong and growing steadily?
  9. Do you know who your target audience is?
  10. Do you know how to reach them?

Those are some daunting questions, especially to the beginner, but even to the established writer. Some of those terms may be unfamiliar to you. And you know what? I haven’t even introduced two of the most important terms yet: Cartel and Tribe.

Sometimes people bat buzzwords around and don’t really give you any solid framework with which to understand it. I’m going to do my best to help you along. Look at the questions again.

Story CartelIf the first five questions really got your attention, I urge you to check out Joe Bunting’s Story Cartel Course. Studying six short rules, you will learn the importance of sharing your work, connecting with other writers, writing and editing techniques, reviewing methods, and collaborating for successful book releases. The course wraps up with a series of tools designed to teach you to reach a larger audience faster. Each week, experts in the field share their knowledge and offer tips for navigating the publishing industry. Exercises help you hone your craft, and you always have support from the contacts you make in the forums. The strongest supporter of all is founder Joe Bunting, who also hosts a regular web-chat to introduce new material and answer any questions you might have. This comprehensive program gives you lifetime access to the materials and the forums, so unlike traditional classes, once you sign up, you can keep learning at your own pace for as long as you like, and access like that is priceless. I was a staff member for the pioneer run, and I thought the program was great, and Joe is continually tweaking the program to make it even better for future students. If you write fiction, this is a course you don’t want to miss. Click “Story Cartel” to register or join the waiting list, or click on the logo in my sidebar.

Tribe WritersIf the second set of questions piqued your interest, you may be more interested in growing your platform and online presence than working on your writing. And that’s great. Both the craft of writing and the discipline of marketing go hand-in-hand these days. You pretty much can’t have a successful career without both. If learning to use social media to increase your brand awareness is something you’re interested in, then signing up for the Tribe Writers course is something you should consider. This course offers eight weeks of lessons designed to help you improve your writing while increasing your platform, a large forum of current and former classmates to support your efforts and interact with, interviews from experts in the fields of publishing and social media, and regular web-chats with founder Jeff Goins, who makes certain all students feel welcome and encouraged. This program offers lifetime access to the materials and the forums, so you can work at your own pace. I was a pioneer member of Tribe Writers, and it just gets better every time Jeff offers it. If you’re looking to build a tribe of dedicated followers, you want to take this course. Click “Tribe Writers” to register or join the waiting list, or click the logo in my sidebar.

In the interest of full disclosure, you should know that I’m an affiliate member of both of these courses. If you use these links, a portion of your tuition will be passed on to me. But I wouldn’t be an affiliate member if I didn’t believe in these programs, and I wouldn’t be recommending them to you if I wasn’t certain they work.

If you have any questions about either of the programs, you can email the founders, or you can ask me. I’d be happy to tell you more about my experiences in those courses.

Best wishes, and happy writing!

This weekend marked the return of one of my favorite annual events… and of course I don’t mean the loss of an hour of sleep. One look at the bags under my eyes and you would know that’s not something I yearn for. Nope, Saturday was Northwest Arkansas Writers’ Annual Writers Workshop. I anticipate this event for a number of reasons:

  • It’s yet another chance to hang out with my friends.
  • I get to network with writers and other professionals in the industry.
  • Information is always presented in a fun and low key way.
  • It’s the only conference I know of that’s completely free to attend.

This year was no exception. I sat with my two partners in crime (one of whom was actually mistaken for my sister, which is hilarious because she’s a blonde with blue eyes and I’m brunette and brown) and we met some really nice people. We also heard some great information, the highlights of which I’m going to pass along to you here.

There’s a group of five women in the NWA Writers Group who call themselves The Sisterhood of the Traveling Pen. Unfortunately one of them, Claire Croxton, was sick and couldn’t attend (however we’ve been promised a blog post from her regarding getting book reviews). The other four put on an excellent presentation.

Pamela FosterPamela Foster began the day discussing sense of place. Frequent readers of my blog might recognize Pam’s ability to set a mood—she’s guest posted for me before. Her ability to construct a scene is second to none. She defines a sense of place as nothing more—and nothing less—than the world you create for your characters and all the methods through which they experience it. It is not and cannot be separate from point of view and internalization, because it is through point of view and internalization that the character shows the reader the world.

Ruth Burkett WeeksShe then introduced another “sister,” Ruth Burkett Weeks. Ruth discussed document formatting. It’s a standard assumption in the industry that if a writer is sloppy with formatting, she’ll be sloppy with writing, so she spent a few minutes covering industry standards. Then she pulled out the big guns—Ruth is all about the bling. There’s no point in writing if you’re going to be boring. She likes words that sizzle and pop. She gave us a long list of lazy words to avoid and examples of ways to avoid their usage and strengthen those passages. She ended her presentation with a word of advice about the glitz—a little will make your work shimmer; a lot will make it bruise. Avoid purple prose.

Jan MorrillThat brought Jan Morrill to the podium. You might recognize Jan from a recent guest post she did here utilizing a strategy she actually discussed at length at the conference. Jan discussed ways to get to know your characters and make them memorable. She covered interviewing them, having them describe artwork in their voice, writing a scene over from a different character’s point of view, and writing a letter from one character to another. Jan gave us examples of the strategies she used from her published book and her work in progress and then gave us time to work on our own character interview. Many people learned new things about their characters.

Linda AppleJan introduced Linda Apple, who is referred to as the Mama of the group. Linda covered reasons why writers don’t write and offered solutions to their problems. She really nailed them all, too—editing as you go, having no ideas, feeling drained, spending time on other writing activities, sabotaging yourself, managing your time ineffectively… And like a true mama, she had excellent advice for conquering all of the issues. She left us with a poignant thought: There’s only one guarantee in writing… if you don’t write anything, you’ll never be published.

If you get a chance to hear the Sisters speak, I highly recommend it. I just took a six week course they taught at the Fayetteville Public Library, and they did a phenomenal job. You won’t be disappointed.

Sisterhood of the Traveling Pen

Velda BrothertonAfter lunch, one of the founding members of NWA Writers took her turn offering some advice. Velda Brotherton talked to us about promotion efforts. Contrary to what many writers think/wish/hope, promotion doesn’t start after the contract is signed or the book is published. In fact, you may not get the contract if you haven’t started connecting with readers long before your book is even written. The first thing an agent or editor will do is Google you, and if your name doesn’t pop up, your novel won’t get picked up. Velda strongly recommended having a presence on Facebook, Google+, and Pinterest, in addition to a webpage and a blog. Her research shows that Google+ may overtake Facebook in the not too distant future, because Google+ allows you to choose who views your content where Facebook decides for you. Above all else, she stressed that a social media presence is about connecting with readers, not about hawking your books. We’re here to make friends and help people, not scare them away by being nuisances.

Dusty RichardsThe afternoon ended with the other co-founder, Dusty Richards, giving us a writing tutorial. It was twice as nice because he used many examples from his own books. He covered everything from the importance of writing short stories as well as novels to how sequels must stand on their own as well as in their place in their series. Dusty is an expert storyteller, and he engaged the audience from the first piece of advice to bidding us farewell. He already Velda and Dustyhas the room reserved for next year’s conference (March 8, 2014) and I know I’ll be attending. I hope I’ll see some of you there. Like I said, it’s a great day to hang out with your friends, network with people in the industry, and learn valuable information. Mark your calendars now so you don’t forget!

Create Your Writer PlatformLast Monday I wrote a post regarding the importance of writers, particularly aspiring writers, building a strong media presence. I thought this week would be a good time to review Chuck Sambuchino’s new book, Create Your Writer Platform: The Key to Building an Audience, Selling More Books, and Finding Success as an Author. An overview of this book is the perfect complement to last week’s post, as its content covers this very concept in great detail.

Create Your Writer Platform is broken down into three helpful sections. The first section of the book deals with what exactly a platform is and why writers need one. He covers twelve core principles of successful platforms and points out the importance of finding and honing your niche. He ends that section by devoting a special segment to fiction and memoir writers, and explaining the whys and hows of platforming for their particular genres.

The second section of Sambuchino’s book contains vital information regarding the mechanics of platforms. He introduces the many different options available to writers, and then delves into each in greater detail. Topics covered include websites, blogs, newsletters, articles and columns, public speaking, social media (Twitter, Facebook and more), and what he calls four side doors to platform (four shorter paths that may help you circumvent the traditional routes, but are risky and aren’t necessarily any easier).

The third section of Create Your Writer Platform offers twelve case studies from authors in various genres who have built successful platforms. Sambuchino shows the different and successful paths these authors have taken in building their platforms from the ground up. There are lengthy interviews with probing questions and informative tips from non-fiction, fiction, memoir, and inspirational writers.

In addition to the wealth of technical information Sambuchino provides throughout the book, he went one step further. Sprinkled throughout the text are quotes from various experts in the publishing industry—opinions which are extremely valuable regarding author platforms. This book offers the perfect combination of author knowledge and expert contribution.

In short, I highly recommend Chuck Sambuchino’s Create Your Writer Platform: The Key to Building an Audience, Selling More Books, and Finding Success as an Author to any writers with questions regarding platforming, branding, or social media presence. This book is a must-have reference for an author’s bookshelf.

Mary, Mary, Quite Contrary

I Know Why Your Blog Won’t Grow

You Hate Twitter and Facebook

Won’t Give Anything Else a Fair Look

No Wonder Your Book Sales Are Slow

OLYMPUS DIGITAL CAMERAMany writers are stuck in the past. Maybe not as far back as Mother Goose, but back in the days where all we had to do was write good content—okay, great content—the rest would take care of itself. But let’s not kid ourselves. The rest didn’t take care of itself. Publishing companies had scores of people to market our manuscripts for us while we did the occasional book signing and then sat down to work on our sequel. Publishing houses have had to change with the times, however. Where there used to be dozens of publishers, now there are just a handful. Just last year we were all talking about “The Big Six” in the industry. Now there are just five. As publishers merged with one another and revamped their processes, many editors became swamped with manuscripts to review and many marketers found themselves overwhelmed by their workload. That meant that virtually no manuscripts were accepted without an agent, fewer manuscripts got published each year, and those that did required the author to do some of the marketing work. If an editor was on the fence about a project, a strong criterion for decision-making was to see if the author had a viable marketing platform. So why are we authors so resistant when we can see that’s the new path?

Well, like Ross said to Rachel when she asked him how things were with the girl from the Xerox place, “Nobody likes change.”

Why is change so bad? Think of all the times in your life that something changed. Not something you were looking forward to, like a wedding or a birth (although those can be challenging events as well as joyous ones), but something you were dreading.

  • A new school.
  • A job change.
  • Moving.

Sure, those things can be intimidating, but I bet none of them were as bad as you anticipated. And once you accepted your fate (cue dramatic music…duh, duh, duh!) and embraced your new role, things probably got pretty good.

So, as a writer, what can you do to embrace your platforming efforts? Let’s look at that wonderful nursery rhyme above for some ideas.

  1. Blog.
    Find what you’re passionate about and write regularly about it. “Blog” actually stands for “Web Log” and if you’re writing regularly about your topic, you’re cataloguing that topic for your readers. To paraphrase James Earl Jones, If you write it, they will come.
  2. Facebook
    Many of you probably have a profile page on Facebook to keep up with friends and family. Did you know you can create a professional “Author” page to market your book(s)? Most of you probably do know that. If you do, get on there and interact once and a while. It’s not just for posting and leaving. And for those of you who didn’t know, check it out. It’s a great place to meet your fans.
  3. Twitter
    Twitter is tricky, because your account has the potential to grow faster in Twitter than in any other social media outlet. The problem is, it’s hard to say anything meaningful in 140 characters or less, especially when some of your message is taken up by hash tags to get your message seen by particular groups of people. (But I am a strong proponent of hash tags [this mark -#- followed by a word or phrase without spaces] because they filter your message to people following anything with a particular hash tag, and help you make contacts in those groups.) Still, I recommend Twitter, because it’s fast and it’s vast.
  4. Pinterest
    Many people don’t realize this, but Pinterest can be a useful marketing tool. Just create a board for your published works and your works in progress. Include people, places and things that occur in your books. Just make sure you don’t use any photos that you don’t own the copyright to or have the owner’s permission to use.
  5. LinkedIn
    LinkedIn is the most professional of all the media listed, but it’s still a great resource. You can make a lot of contacts and network with people in the industry. Post your credentials, get endorsements, and even have your blog posts appear on your profile. There are also several discussion groups and forums to join that discuss writing, editing, and publishing topics. Don’t discount this option just because it’s a “professional” site.
  6. Public Speaking
    Public speaking isn’t for the faint of heart, and can be hard to break into, but it’s a great way to make a name for yourself. Start by volunteering your time at libraries, schools, or local groups who have interests that coincide with the topics that your novels cover. Before long, you’ll be comfortable in front of groups and you’ll have built a name for yourself as a public speaker so that people are requesting you and you can start charging for your time.
  7. Other Media
    There are several other media that you can use to generate brand awareness. Pick one or two and devote your time do doing these well. Once you have established followers, you can maybe branch out to another. Try to learn all the intricate details of the media you choose, not just the barest essentials. The better you are at what you choose, the more you can effectively interact. And the more you interact, the more loyal followers you’ll get.

In the end, isn’t that what we all really want? Relationships with our readers? A loyal fan base who is interested in our content, wants to buy our books, and tells others about us? Be genuine with your readers. Interact with them, don’t talk at them, and it will happen.

No one wants to be a Contrary Mary. We should all aspire to Go with Flo. (That’s probably not what that meant, huh? Still, it’ll stick with ya!)

I follow a lot of writers’ blogs looking for advice and inspiration. I correspond with quite a few of them, too. I’ve found that there are some writers out there who are genuinely interested in helping others improve their craft. Jeff Goins is one of them. Most recently I responded to a post by Jeff on his blog (http://tribewriters.com) about what platforms are and how to build them. I’ll give you an excerpt from my email to him:

cornfield photo by Peter Griffin
If I build it, will they come?

“I’m tribe-less, Jeff. I’ve created my platform, but I think James Earl Jones was wrong. You can build it, but that doesn’t mean they’ll come.”

Jeff didn’t pull any punches. Here’s an excerpt from his reply:

“You’re right. You need more than a cornfield in Iowa.”

Jeff claims that none of us is tribe-less. It’s simply a matter of finding our tribe and then having the courage to lead them. That’s a two-fold process, isn’t it?

I’m working on finding my tribe. That’s what I’m building here. Nick Thacker (http://livehacked.com) calls this my home base. That’s a good analogy. I’d like people to be comfortable here, touch base and branch off to other tabs then come back again to this one. But honestly, I don’t care what the terminology is. Call my viewers a tribe, call my page a home base. Call me an alien and my blog my home planet. It doesn’t much matter to me as long as certain core principles are met. Are we connecting? Are we exchanging ideas? Are you learning from me? I used to be an English professor; I think I have some wisdom to impart. I just need to reach people (or my tribe) and connect with them.

The second thing I need to do is lead. I can do that. I did that when I taught, I can do it again. But it was so much easier then. I had the benefit of eye contact with which to build a rapport with my students. And, frankly, I started in a position of authority. The college told the students I was the subject matter expert, and in that room, I was. On the Internet, I’m competing with millions if not billions of other people for attention. Why would anyone listen to my voice?

Because no one sounds quite like me.

I can’t promise you that I have all the answers. I can’t promise I even know all the questions. I’ve learned a lot. I learn more every day, and I’m happy to share it with all of you. It’s going to be fun working on all of this together. Your challenge today: update your home base. Reach out to your tribe. You’re already on the Internet. Go on… talk to them. They’re waiting for you.

Maybe James Earl Jones wasn’t wrong, after all.

photo credit: Peter Griffin

<a href=”http://www.publicdomainpictures.net/view-image.php?image=3673&picture=cornfield”>Cornfield</a> by Peter Griffin

I agree that those who are cheating to gain advancement in their careers are not only hurting themselves but are hurting their entire fields. It isn’t fair to the people competing honestly when the people in the top spots are there erroneously.

But I have to ask, who are their challengers? Isn’t it usually the people in the bottom spots who are jealous of the successes of the people at the top? Maybe if the challengers trained a little harder in their fields and worried a little less about the people in the number one spots, they could achieve their own victories and not have to worry about how those people got there to begin with.

Of course, that doesn’t solve the problem of writers citing sources that were plagiarized to begin with, but it’s a start.

(Re: Kristen Lamb’s blog: http://warriorwriters.wordpress.com/2012/08/24/lance-armstrong-jonah-lehrer-what-are-we-willing-to-do-to-win/)

I recently read a post called “eBooks and the Personal Library” (http://scholarlykitchen.sspnet.org/2012/08/20/e-books-and-the-personal-library/ ) by Joseph Esposito in which he posits that the day of the personal library is falling by the wayside. He came to that conclusion during a move in which he parted with many books rather than paying for the shipping cost. I, too, have been there. I’ve moved from Pennsylvania to Ohio, to Michigan, back to Ohio, and to Arkansas, and every time my physical library has taken a hit. I’ve built it up in each new residence only to have it reduced in the subsequent move. It is currently the smallest it has ever been, and it’s being replaced by eBooks. It’s a trend that I’m not completely in love with— there’s something about the feel and smell of paper that will always comfort me— but it is convenient and it’s here to stay.

Something Esposito said stuck with me, though. He said that we can’t tell what kind of person someone is by seeing what book is on their table because books aren’t there anymore. We need to see what is in their GoodReads or LibraryThing accounts. That statement really gave me pause.

Maybe I’m just a cynic. Maybe it’s the overprotective mom coming out in me. Maybe I need to stop watching the evening news. But I have a difficult time believing in the sincerity of online profiles, even ones as innocuous as “what I like to read” accounts. I think the only way to really get to know a person is to get to know them personally. If you meet them face-to-face and see for a fact that they are reading A Tale of Two Cities, then it’s highly likely that they are reading it. If they just say they’re reading it on their online profiles, it’s hard to take them at their word. They may be reading it now, but they may have read it years earlier and are secretly reading something they’re too embarrassed to admit to, or even nothing at all. How many authors out there are willing to write to the world that they are reading books that are getting bashed by the media or books whose content would get them looked down upon by friends or associates? Yes, there are people who will be honest about what they read and who they are, but there will also be people who won’t; people who list literary novels in their libraries and spend evenings snuggled up with beach reads (or worse). Furthermore, often authors are asked to review books outside their areas of interest for fellow authors. You could see five star reviews of sci-fi books on author pages who really only read and definitely only write historical westerns. That’s akin to false advertising. The booklist profiles really can’t be trusted as viable sources of information about the readers.

I know in this day of advanced technology we all are just a keystroke away from corresponding with almost anyone around the globe. It’s an exciting and fascinating time. But I just don’t think I can safely say I can make judgment calls on strangers based on booklists, or any online profiles. I guess I just miss the days when I could shake someone’s hand and look them in the eye. Barring that ability, I’m not going to use booklists as a screening tool. I’ll turn to social media avenues (see that word social in there?) to try and determine what kind of people they are. Blog comments, Twitter posts, Facebook presence, WANAtribe… these are the tools I use to interact with people online (huh, interact, another keyword there).

I feel the pain of Mr. Esposito’s loss. I miss my books, too, and I miss the days of libraries and big bookstores and snuggling up with an actual words-on-paper book. He has a fantastic blog (http://scholarlykitchen.sspnet.org/) that I urge you all to visit. But I wish him, and everyone, success at screening booklists when getting to know people online. I’ll stick to actual communications instead.

When I worked full time as a Marketing Communications Specialist for an engineering firm in Pennsylvania, my boss was one of the brightest minds in corporate communications. Under his tutelage, and combining my education and work history, I became a corporate identity master. I could brand anything with ease using any and every tool you could imagine, and probably a bunch you’d never think of.

So why is it that I, a master brander and professional writer, am completely bamboozled when it comes to branding myself using social media platforms? Is it one of those cases where the artist can paint everything but an accurate self-portrait because she can’t see the beauty in herself?

No.

I can see myself for what I am, including the plethora of flaws.

I’m like the millions of other authors out there who don’t get the whole platform thing. But maybe I should say didn’t get the whole platform thing. I’m learning.

Thank you Kristen Lamb for your tireless efforts. I’ve recently read both her books, and I have to say I’m motivated to get out there in the ether and build a successful platform. And I believe it will work because of the strategies suggested in her books. Check out Are You There Blog? It’s Me, Writer, and We Are Not Alone: The Writer’s Guide to Social Media. Worth their weights in platinum.